Don’t Sleep On Team USA
FanDuel | Wieden + Kennedy
For FIFA Woman’s World Cup 2023, FanDuel wanted to get people excited to show up big for Team USA, but there was only one problem:
The games were at 3AM.
How could we get people interested in staying up to watch (and bet on) a sport and league that has been historically overlooked in the US?
By making coffee.
And giving it away for free.
Introducing FanFuel Extra Kick Coffee
FanDuel teamed up with the artisans at North Edge Coffee to develop a custom blend designed specifically to help fuel late nights spent watching the U.S. team. And even though Team USA didn’t make it to the finals, FanDuel won big. Goooooooooooooooooals.
Credits Anoop Chaganty | Kenny St. George | Rajshree Saraf | Parker Jones | Dan Kenneally | Laddie Peterson | Kiara Hialgo | Matt Mulvey | Gerard Caputo